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To make the most of TikTok, you must cultivate a huge presence. Thegreater your TikTok audience, the more your brand will be able to spreadawareness of your brand and increase sales. More importantly, it will alsocreate long-term relationships with your target audience. Using platforms thatoffer easy ways to get more followers will help you, but in the long run, youwill only be getting a fraction of what you need to grow your TikTok account.The first step in gaining a large number of TikTok followers is tocreate compelling content. While there are hundreds of thousands of contentcreation tools out there, many TikTok users simply like to lip-synch and postshort videos of themselves. The most popular clips have millions of views eachand every day, so you can't afford to be boring and cliche. You can alsoincorporate education into your TikTok content if you want to increase yourfollowers.While some users gain instant fame, others may never achieve the samelevel of engagement. In addition, not every TikTok user reaches the same level.There are two types of followers: fake followers and bots. The former can beenergizing in the short run, while the latter will boost engagement with realpeople. Ultimately, it all comes down to engagement. The more followers youhave, the better. So, what should you do to boost your engagement with genuinefans?